Combining an uncompromising level of efficiency and reduced energy consumption, Rowenta Moveling offers a hairdryer for fast and efficient drying and natural shine. Work efficiency is measured at 2100 Effiwatt - this means that at 1700 W of power, the hairdryer works as efficiently as at 2100 W of power, but it also saves up to 20% of electricity *. Exclusive Keratin & Shine with keratin and tourmaline gives shine to hair and reduces static electricity. Individual setting allows you to choose the ideal mode of drying, and the cold air will fix the resulting installation for a long time. All this in a compact and ergonomic case for ease of use.